Surf Expo Taps Expertise of TBA Outdoors to Promote New ‘Bluewater’ Section at September Event

TBA Outdoors’ industry expertise has been tapped by Surf Expo, the largest and longest-running watersports and beach/resort lifestyle trade show in the world. The show selected the specialty outdoor agency to publicize and promote its newest market category – Bluewater – at its September event to be held in Orlando, September 6-8th, 2018.

Often, folks who enjoy the surf watersports and beach lifestyle also find themselves partaking in other sporting activities on the water. Surf Expo introduced its new Bluewater section to put a spotlight on offshore and inshore lifestyle brands showcasing their products. Surf Expo isn’t just about the surf and beach – it’s about the coastal lifestyle, and Bluewater is a perfect complement to the show.

“Surf Expo is an iconic event, and we are thrilled to be a part of the team to support the new Bluewater section,” said Todd Fuller, president of TBA Outdoors. “Our goal is to create a groundswell of excitement in order to share the benefits and importance that Bluewater will have for the current surf lifestyle exhibitors, the new Bluewater exhibitors and the thousands of buyers who attend the show. We are honored to work alongside the talented team at Surf Expo and are really looking forward to the September event.”

The TBA Outdoors team will tell the story about Bluewater’s inception and showcase the new section as an environment where show attendees can experience the complete waterman lifestyle. The agency will develop a bespoke messaging approach to spread the word to industry media, exhibitors and enthusiasts, as well as to secure high-profile exhibitors and influencers to amp up the event momentum.

“I have seen the work that TBA Outdoors has produced and am excited to team up with this group to create energy around our new Bluewater category,” said Kenneth Andres, sales manager of Surf Expo. “We are looking for TBA Outdoors to effectively communicate the benefits of the new Bluewater category to potential exhibitors and buyers, and excite media about this newfound outlet.”

Surf Expo is produced in January and September in Orlando, Florida, and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America, and around the world. The show features more than 2,500 booths of apparel, accessories and hard goods, as well as a full lineup of special events, including fashion shows, annual awards ceremonies and demos. The average buyer and exhibitor turnout exceeds 28,600 attendees, including retailers, exhibitors and media. The upcoming Surf Expo dates are September 6-8, 2018, with Demo Day September 5, and January 10-12, 2019.

With headquarters in Orlando, Florida, the TBA Outdoors team members not only work outside, they live outside, making a seamless connection to consumer behavior. To be effective in this fast-changing niche industry, the agency combines its insider experience and marketing expertise to alter the agency model to specifically serve the needs of outdoor-industry clients. TBA Outdoors is results-driven and focused on a strong digital media presence, including high-performance ecommerce design and development, email drip campaign strategy and conversion optimization/tag management.

The agency’s fast-growing roster of benchmark outdoor-focused clients includes frogg toggs®, Hook+Gaff Watch Company, Fish Hippie, Hell’s Bay Boatworks, JL Marine Systems, Inc. and Cablz – to name a few.


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