Orlando Hotel Occupancy Drops 10%

The hotel industry in Orlando experienced a decline in occupancy of -10.1 percent to 51.1 percent, during the week of November 29th to December 5th, according to data from Smith Travel Research.

Other markets which sustained doubled-digit occupancy decreases were Houston, Texas and San Francisco/San Mateo California, which were down by -23.2 percent and -10.0 percent, respectively.

Oahu Island, Hawaii led the occupancy increases, rising by 15.3 percent followed by New Orleans, Louisiana, 13.1 percent and Tampa-St. Petersburg, 11.8 percent.

Meanwhile, the U.S. hotel industry overall posted declines in all three key performances measurements.  The industry’s occupancy fell 4.9 percent to end the week at 47.6 percent.  Average daily rate dropped 7.3 percent to finish the week at US$96.25.  Revenue per available room for the week decreased 11.9 percent to finish at US$45.86.

Among the Chain Scale segments, the Luxury segment was the only one to report an increase in any of the three metrics. The segment’s occupancy rose 1.5 percent to 61.4 percent. The Upper Upscale segment ended the week virtually flat with a 0.1-percent decrease in occupancy to 60.5 percent.

New Orleans reported the only ADR increase, up 25.9 percent to US$150.39. San Francisco/San Mateo posted the largest ADR decrease, falling 25.9 percent to US$122.94, followed by Phoenix, Arizona (-16.1 percent to US$95.81), and Miami-Hialeah, Florida (-15.6 percent to US$159.96).

New Orleans also had the largest RevPAR increase, jumping 42.4 percent to US$101.72. Two other markets reported RevPAR increases: Oahu Island (+7.1 percent to US$105.87) and Tampa-St. Petersburg (+1.8 percent to US$44.70). Houston posted the largest RevPAR decrease, falling 34.1 percent to US$45.36, followed by San Francisco/San Mateo with a 33.3-percent decrease to US$70.49.

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Posted by Editor on Dec 11 2009. Filed under Latest News, Tourism, WONO LATEST. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.